No Bull About It: The Truth About Jury Psychology in the Courtroom 2020
This program is designed to help litigators sort out what is real and what is "bull" so that they can achieve better outcomes in settlement and at trial. We will discuss how understanding jury psychology can influence trial themes and persuasion techniques to use: how to get more out of jury selection; and how to use strategic visuals to persuade your jury (and judges). Features will be discussions of how jurors view "the truth;" new techniques to study jurors; ways to use social media to get a better jury; most common juror-requested graphics. Audience interaction, interactive quizzes and jury clips will be utilized in this informative and entertaining program.
All attendees will receive the course materials as a digital book. A printed copy of the course book is available, at a discount to attendees, for $40. Additional copies are available at full price. if you wish to purchase the printed version of the course book, please call PBI Customer Service at 800-932-4637. Printed versions of the course book will not be distributed at the course; please allow up to two weeks after the program for the printed versions of the course book to be shipped.